Atkinsons of London is a British perfume house founded in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

in 1799. The brand was relaunched in September 2013 after a long dormant period off the market.

History

It was founded by James Atkinson, who was later joined by his brother Edward Atkinson. James Atkinson traveled to London from

Cumberland Cumberland ( ) is a historic county in the far North West England. It covers part of the Lake District as well as the north Pennines and Solway Firth coast. Cumberland had an administrative function from the 12th century until 1974. From 19 ...

in the far north of England, with detailed recipes of toiletries and fragrances that he had concocted, along with

bear's grease Bear's grease was a popular treatment for men with hair loss from at least as early as 1653 until about the First World War. The myth of its effectiveness is based on a belief that as bears are very hairy, their fat would assist hair growth in ...

balm and a real bear. They created fragrances, toiletries and cosmetics at their factory at the Eonia Works, Southwark Park Road,

Rotherhithe Rotherhithe () is a district of south-east London, England, and part of the London Borough of Southwark. It is on a peninsula on the south bank of the Thames, facing Wapping, Shadwell and Limehouse on the north bank, as well as the Isle of Dogs ...

, London. At first Atkinson's most successful product was a hair

pomade Pomade (; French ''pommade'') or pomatum is a greasy, waxy, or water-based substance that is used to style hair. Pomade generally gives the user's hair a shiny and slick appearance. It lasts longer than most hair-care products, and often re ...

made with bear grease. In 1832, James Atkinson was appointed Perfumer to the

Court of St. James A court is any person or institution, often as a government institution, with the authority to adjudicate legal disputes between parties and carry out the administration of justice in civil, criminal, and administrative matters in accordanc ...

. Professor John Strachan in ''Advertising and Satirical Culture in the Romantic Period'' notes that James Atkinson was best known for his bear's grease product, which remained in production until after the First World War. Atkinsons' logo was a chained bear and this was heavily featured in their advertising. Bear's grease was supposed to facilitate the regrowth of hair for bald men, a claim made by Atkinsons and others.

Notable customers

As well as

King George IV George IV (George Augustus Frederick; 12 August 1762 – 26 June 1830) was King of the United Kingdom of Great Britain and Ireland and King of Hanover from the death of his father, King George III, on 29 January 1820, until his own death ten y ...

, who gave the firm his Royal Warrant, notable customers included the

Duke of Wellington Arthur Wellesley, 1st Duke of Wellington, (1 May 1769 – 14 September 1852) was an Anglo-Irish soldier and Tory statesman who was one of the leading military and political figures of 19th-century Britain, serving twice as prime minister of ...

Admiral Lord Nelson Vice-Admiral Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronte (29 September 1758 – 21 October 1805) was a British flag officer in the Royal Navy. His inspirational leadership, grasp of strategy, and unconventional tactics brought abo ...

Beau Brummell George Bryan "Beau" Brummell (7 June 1778 – 30 March 1840) was an important figure in Regency England and, for many years, the arbiter of men's fashion. At one time, he was a close friend of the Prince Regent, the future King George IV, but ...

Sarah Bernhardt Sarah Bernhardt (; born Henriette-Rosine Bernard; 22 or 23 October 1844 – 26 March 1923) was a French stage actress who starred in some of the most popular French plays of the late 19th and early 20th centuries, including '' La Dame Aux Camel ...

Emma, Lady Hamilton Dame Emma Hamilton (born Amy Lyon; 26 April 176515 January 1815), generally known as Lady Hamilton, was an English maid, model, dancer and actress. She began her career in London's demi-monde, becoming the mistress of a series of wealthy men ...

, the Tsar of Russia and the King of Italy.

Atkinsons Building, London

In 1926, the architect

Vincent Harris Emanuel Vincent Harris (26 June 1876 – 1 August 1971), often known as E. Vincent Harris, was an English architect who designed several important public buildings in traditional styles. Early life He was born in Devonport, Devon, Devonp ...

built the Atkinsons Building, at 2–4

Burlington Gardens Burlington Gardens is a street in central London, on land that was once part of the Burlington Estate. Location The street is immediately to the north of the Royal Academy of Arts and joins Old Bond Street and New Bond Street in the west and V ...

, London, now a Grade II

listed building In the United Kingdom, a listed building or listed structure is one that has been placed on one of the four statutory lists maintained by Historic England in England, Historic Environment Scotland in Scotland, in Wales, and the Northern Irel ...

on the corner with

Old Bond Street Bond Street in the West End of London links Piccadilly in the south to Oxford Street in the north. Since the 18th century the street has housed many prestigious and upmarket fashion retailers. The southern section is Old Bond Street and the l ...

and Burlington Gardens. It was built in the

Gothic Revival Gothic Revival (also referred to as Victorian Gothic, neo-Gothic, or Gothick) is an architectural movement that began in the late 1740s in England. The movement gained momentum and expanded in the first half of the 19th century, as increasingly ...

style and includes

Arts and Crafts A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated re ...

detailing. The Atkinsons Building is now occupied by a

Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...

women's fashion store.

Relaunch

After a period of disuse, the brand is now owned by the Italian-based company Perfume Holding, and was relaunched in September 2013. The brand had been sold several times in the early 2000s, before being bought by Perfume Holding from

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

in 2008.

References

11. Blogger, Ruth dela Cruz October 2015 http://www.ruthdelacruz.com/2015/10/atkinsons-perfume-now-in-philippines.html

External links

* {{Authority control Perfume houses British companies established in 1799 British brands 1799 establishments in England